Heineken’s brief to Luminous Experiential MSLGROUP and MSLGROUP was to strengthen its brand awareness, engage customers and convert existing beer-drinkers to Heineken fans by bringing to life its global campaign “Shape Your City” in Hong Kong with the launch of the...

MSLGROUP, the strategic communications and engagement consultancy of Publicis Groupe, and the largest brand and reputation advisory network in Asia and Europe, was named Asia-Pacific Network of the Year by PRWeek Awards Asia on 15 June 2016. This is the third time in...

Luminous Experiential MSLGROUP, the leading strategic and creative experiential agency in Asia, and part of MSLGROUP, today announced the promotion of Xavier Daurian to Managing Director for its Asia operations. Effective immediately, Daurian will further accelerate...

The Asia-Pacific Stevie Awards are the only business awards program to recognize innovation in the workplace in all 22 nations of the Asia-Pacific region. The Stevie Awards are widely considered to be the world's premier business awards, conferring recognition for...

Luminous Experiential MSLGROUP has been voted by CEI Asia’s readers in the annual Readers’ Choice Awards as one of the top three Events agencies in Asia Pacific. Thank you to everyone who voted!

To celebrate its tenth anniversary, the Luminous Experiential MSLGROUP Hong Kong team raised over HKD100k for The Conservancy Association whose mission is to safeguard the environmental resources in Hong Kong, China and the World by advocating policies, monitoring...