Cartier High Jewellery Event

A Royal Affair - showcasing Cartier's Royal Collection

The Challenge

Hong Kong was the fourth chapter in the Cartier Royal Collection series. The challenge was to align with the Global Headquarters guidelines but adapt the overall journey to appeal to the Hong Kong market. It was essential to reinforce the bond with VIP guests by giving them an exceptional experience and create a talk of the town event with impactful publicity angles. Another key challenge was to transform the venue from an intricate Exhibition to a Grand Gala in just 12 hours.

The Solution

An unforgettable journey through the creation of a modern royal experience. Based on the blue print layout of a palace, guests experienced the rich history of Cartier. Contemporary and traditional royal elements seamlessly infused throughout the design of the environment, digital content and entertainment; all highlighting and complementing each of the collections. Live and digital storytelling for the important fashion show appealed to the diverse guests. Bespoke and exclusive performances, including ‘2Cellos’, were carefully curated to complement the theme and give guests an unexpected and exceptional experience.

The Outcome

“I would like to sincerely thank you for this 5 months project, your strong commitment and the great success. You achieved the 3 E’s: Excellence, Exclusivity and Extraordinary.” Marketing & Communications Director, Cartier Hong Kong