Xavier Daurian Promoted to Managing Director of Luminous Experiential MSLGROUP

Luminous Experiential MSLGROUP, the leading strategic and creative experiential agency in Asia, and part of MSLGROUP, today announced the promotion of Xavier Daurian to Managing Director for its Asia operations. Effective immediately, Daurian will further accelerate the growth of Luminous Experiential MSLGROUP and expand its geographical presence in Greater China to create more luminous moments for clients and their audiences.

Under the leadership of Daurian, Luminous Experiential MSLGROUP will collaborate closely with Publicis Groupe’s agencies across the region in providing more integrated and innovative solutions to clients. Dave Low, predecessor of Daurian, will remain with Luminous Experiential MSLGROUP as Co-Founder & Executive Producer to his key clients and teams.

Glenn Osaki, President of MSLGROUP in Asia, said, “Xavier has been a huge influence since joining Luminous Experiential MSLGROUP, he has demonstrated solid leadership in delivering effective, strategic and integrated solutions. With Xavier’s track record in event production, business development and operational management, I am confident that Xavier will work well with Publicis Groupe’s agencies and continue to innovate for the direct benefits of our clients. I would also like to thank Dave, an industry veteran and the co-founder of the agency, for his leadership and contribution in forming the DNA of Luminous Experiential MSLGROUP. In his new role as Co-Founder & Executive Producer, Dave will work closely with Xavier and continue to ensure clients’ brands stay at the forefront of trends and experiences. Xavier’s leadership and Dave’s advisory will undoubtedly bring the agency to greater heights.”

“With industry-leading standards for excellence, Luminous Experiential MSLGROUP has become one of the most awarded and reputable experiential agencies in Asia. With longstanding client trust, we will continue to put clients at the heart of our business and support clients’ business objectives through the creation of luminous experiences. I am thrilled to be promoted to Managing Director and I look forward to collaborating with sister agencies to further grow and expand our success in the region,” said Xavier Daurian, Managing Director, Luminous Experiential MSLGROUP.

With a 13-year career spanning across China, France and Hong Kong, Daurian has a track record in developing and managing international experiential events across the world with a focus in Asia, including the APEC CEO Summit in Manila and global projects for brands like Roland-Garros, Huawei, Michelin and LG.