Johnnie Walker Circuit Lounge

The Art of Gold

The Challenge

Johnnie Walker Circuit Lounge is the leading social event during the Singapore Grand Prix and Diageo’s focus for the 2013 event was Gold Label. Luminous Experiential was tasked to deliver an event that was gold, elegant, entertaining and engaging.

The Solution

The guests arrived and were instantly awed by the distinctly gold environment created especially for the night. The night unfolded with a selection of entertainment that included aerialists, a line-up of international DJ’s, an award winning musician ‘The Mad Violinist’ as well as a couture fashion show that celebrated the gold theme, with models in customized gold gowns by a local designer. An environment that included two VIP areas with a bird’s eye view of the action and four uniquely designed bars to keep the guests’ drinks flowing, social media sites were a buzz of activity as guests shared their experience with friends not fortunate enough to attend. Elegant brand ambassadors in bespoke gold costumes engaged with guests for VIP drinks service at every part of the guest journey.

The Outcome

Over 2,000 guests in full attendance
Once again, the Singapore Grand Prix’s talk of the town event