Audi Driving ExperienceSingapore’s premier immersive driving experience
Audi Driving Experience was for Audi enthusiasts to immerse themselves into the brand and experience the new A6, A7 and TT. Its objective was to launch these new models to the Singapore market, generate quality leads, test drives and to acquire new customers and convert sales.
It was an opportunity to generate publicity and brand awareness. The main challenge after securing a suitable venue was sustaining excitement throughout the event.
Held over 10 days at the Changi Exhibition Centre, this renowned event gave drivers the unique opportunity to experience the strength, power, innovation, and pure emotion of Audi cars while perfecting their driving skills. Through 5 unique exercises that emphasized speed, control, and safety, the participants took their driving to the next level.
The brand look and feel was consistently executed at every touch point including 2 additional venues; one for registration and one for post-drive. Activities for spouses and children who accompanied participants helped keep them engaged while waiting. Careful scheduling and seamless logistical planning ensured the guests had a smooth and exciting experience from start to finish.
1,100 test drives
35 media exposures in 48 hours
Largest test drive convoy in Singapore (Singapore Guinness Book of Records)