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Director of Business Development
Beatrice is a listener, team leader and solution finder – addressing a client’s needs with the full force of the agency’s creative power. Twenty years of experience in Asia have given her a consummate understanding of business objectives and branding strategy. With her distinctive French flair and impeccable business credentials, Beatrice makes an art out of successfully nurturing client relationships and growing businesses in Asia.
As Director of Business Development for Luminous, Beatrice supervises the global Accounts and Business Development team, as well as marketing and public relations for the company. She is also in charge of growth strategy and directing the expansion of the Luminous network in Asia Pacific. Beatrice’s focussed pragmatism and intuitive creativity merge in an extraordinary ability to craft targeted business messages that engage and enliven the audience. A true understanding of her clients’ needs and a demonstrated success rate make Beatrice a trusted advisor to executives across Asia.
Motivated by a thirst for knowledge and a determined pursuit of information, Beatrice has worked closely with world-renowned Brand Identity guru Henry Steiner. She served Fortune 1000 companies like British Airways and Christian Dior at an award-winning Hong Kong communications agency. At Luminous, Beatrice’s full-spectrum understanding of markets, brands and consumers has been invaluable in working with companies like Hongkong Land, American Express, Louis Vuitton and Visa. Utilizing the breadth and scope of Beatrice’s knowledge and experience is the first stop in strategic planning for Luminous accounts.
With her talents extending into multimedia, corporate video, online advertising and new media, Beatrice conceives multi-platform strategies that translate experiential marketing into direct results for her clients. She is always current – whether it’s Gen-X or Green/Hybrid events – Beatrice stays on top of the ever-changing pulse of innovation and trend. Her vision as a marketing professional and global business development specialist is enhanced by her many interests from art, music, and culture, to travel.
With Hong Kong as her base, Beatrice’s adventurous spirit has brought her to over 57 countries. A trilingual French transplant, her well-honed diplomatic skills have enabled Beatrice to amass an impressive portfolio of clients throughout Greater China, Europe, and the USA. She is known in the Asian business community by her position as “Conseiller du Commerce Extérieur” – an ongoing consulting post as a French Foreign Trade Advisor. In 2009, she was awarded a National Order of Merit by the French government – the equivalent of a knighthood – for her many distinguished civil achievements. At Luminous, Beatrice is celebrated for her winning personality, confidence, resourcefulness, contagious passion, and team spirit.
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