Antony Spanbrook
MANAGING DIRECTOR – LUMINOUS Experiential Marketing Communications
PRODUCER – Opening & Closing Ceremonies – Games of the XXVIII Olympiad

A charismatic maestro of communication whose dynamic creativity and powerful intelligence propels experiential marketing to new heights. Antony began his career in theatre and has show business in his blood. Under his leadership, Luminous delivers inspiring and compelling events that increase brand value, relevance, and recognition.

All the World’s a Stage
Antony’s fast rise in the business began at age 21 in his native Australia. He has spent his career backstage, on stage, and behind-the-scenes in command of world-class events such as: The Opening and Closing Ceremonies of the XXVIII Olympiad Athens; The Grand Opening of the Venetian Macao Resort Hotel; and award-winning projects for clients including Audi, Prudential, CLSA, Cathay Pacific and HSBC.

The Importance of Being Earnest
Honesty and integrity are the guiding forces behind Luminous client partnerships. Antony is fearlessly honest about what works best for the brand, makes the strongest impression on the audience, and adds the most powerful value. A business degree in Economics and Commerce gives Antony a thorough understanding of his client’s business imperatives and a confident decisiveness that is echoed throughout the production process.

The Conductor
At the control desk, Antony manages an event like a masterful symphony orchestra conductor. Continuously adapting to the client’s needs and inspired by the energy of the audience, his measured and strong leadership surrounds the room and guides the proceedings. He commandeers the lights, sights, and sounds of the show to a climactic moment that clients and guests always remember.

Starry Nights
In work spanning five continents, Antony has staged superstars like Elton John, Mariah Carey and Rihanna; Heads of State like US President Bill Clinton, Singapore Prime Minister Lee Kuan Yew, Hong Kong Chief Executive Tung Chee-hwa, and China President Jiang Zemin; and Dignitaries like IOC President Jacques Rogge and Nobel Prize Laureate Muhammad Yunus. A consummate businessman, Antony’s years of experience and great affability make it easy for him to earn the trust and respect of dignitaries and executives as well as celebrities, artists, and his own team.

A Shining Example
Antony’s ability to attract and keep talented people is evident in the fiercely dedicated team of producers and designers he has assembled at Luminous. They are a testament to his energetic leadership and personal work ethic. Antony is the definition of fearless leader. He creates an exciting and dynamic atmosphere at Luminous that radiates through his team and is apparent to anyone who walks through the door.

Antony is relentless in his pursuit of the extraordinary. It all builds to the Moment, the one that guests remember long after the event is over. When Antony feels that familiar surge of energy and hears the gasp of delight – and astonishment – coming from the crowd, he knows he and his team have succeeded in creating another luminous moment.

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